Stories, strategies and thinking on promotional branding, corporate gifting and the pens that power great brands.
Marketing ROI
At ₹10 a pen, you get 365 days of brand visibility in a consumer's hands. Discover why the humble promotional pen has outlasted every digital ad format since the 1970s.
Read Article
Brand Loyalty
How can a sub-₹12 pen make a customer loyal to a brand? The answer lies in customer behaviour and the power of top-of-mind recall — and why corporate gifting is the smartest budget in your marketing plan.
Read Article
Corporate Gifting
In this age of digital overload, how does a marketer help their brand stand out? Discover how an innovative inside-printed pen is giving promotional gifting a powerful second wind.
Read Article